The video is divided into two visually linked sections. It alternates between scenes from everyday life at Steinbeis University and scenes from professional practice. Study-related situations such as learning, researching, and working on scientific questions are juxtaposed with images from the working world, which show practical applications, professional tasks, and project work. The image sequences are supplemented by short text inserts that illustrate the connection between science and practice, for example, with statements such as “Theory in use – focus on practice” or “To science – shaping progress.” The video conveys Steinbeis University’s approach of closely linking academic knowledge with professional practice.